Never use a big word when a little one will convey the same or a similar meaning.
I read it in an English textbook the other day. What the author asserted was very intriguing to me, and I found it very helpful. It can be a great lead to writing English in a concise way. Having said that, I can't ignore the fact that we'll end up being in a real catch-22 with his instruction. If we shouldn't use a big word when a little one will convey the same or a similar meaning, why is it that we work so hard to enrich our vocabulary? It makes no sense to struggle with vocabulary called big words if there is no place to use. We need to learn them, but we had better hide them?
What do you think?